Xiaohongshu seeding
KOC matrix for volume and credible word-of-mouth, KOL content for depth. Notes are structured around the keywords your buyers actually search, so they keep working after launch week.
Influencer marketing in China
Every campaign,
Every campaign,
better than yesterday.
We run Xiaohongshu (RED) and Douyin creator campaigns for overseas brands entering the China market. Sourcing, outreach, briefing, tracking, settlement — one pipeline we run ourselves, with every post accounted for.
The problem
China creator marketing
China creator marketing
breaks most overseas playbooks.
You can't verify anything
Follower counts are the easiest number to inflate and the least useful one to buy on. Without local data you are trusting a deck.
Posting isn't the finish line
On Xiaohongshu the value comes from being findable in search months later. A campaign that only chases launch-week impressions leaves most of the value on the table.
Reporting you can't act on
A total-impressions summary answers no decision. Which creators to repeat, which to cut, where the budget was wasted — that needs per-post data.
What we do
Four things, all creator-led.
RED · XIAOHONGSHU
DOUYIN
Douyin creator campaigns
Creators picked on recent content performance rather than follower count, because Douyin's distribution rewards what is working now, not what was accumulated years ago.
DISTRIBUTION
Creator distribution
Product-linked creator content and group-buy leader partnerships, for brands with a live China sales channel and a clear conversion target.
CONTENT ASSETS
Reusable content assets
Creator output is kept as licensed, reusable brand material — for paid amplification or your own channels — instead of being spent once and lost.
How it runs
One pipeline, run in-house.
01
Sourcing
Matched on audience fit and recent performance, not follower count.
02
Outreach
Systematic contact at scale, every conversation logged.
03
Briefing
Assets grouped per creator and self-served, so volume never waits on email.
04
Tracking
Every post's publication and performance reported back, post by post.
05
Settlement
Reconciled against a results definition agreed before the campaign starts.
Questions
Common questions from overseas brands.
Do you still do short drama distribution?
No. We stopped taking short drama and AI drama work in 2026. The studio now works exclusively on influencer marketing in China. If you found us through older short-drama material, that business no longer exists here.
Which platforms do you cover?
Xiaohongshu (RED) and Douyin. That is where creator-led discovery actually happens in China, so we concentrate our sourcing and method there rather than spreading thin across every platform.
Do we need a China entity to run campaigns?
It depends on the platform and on whether you are seeding for awareness or selling directly. Tell us your current setup in the form and we will tell you what is actually required for your case — before you spend anything.
How do you decide which creators to use?
Audience fit against your category first, then recent content momentum, then how the creator's past brand collaborations actually performed. Follower count is not a selection criterion.
Can we start small?
Yes, and we would recommend it. A focused first round on one platform tells you more about what works for your category than a large campaign spread across everything.
Free audit
Tell us where you are.
Tell us where you are.
We'll tell you what we'd do.
No cost, no deck, no pitch. You get a straight read on your situation:
- Creator strategyWhat type and tier of creator actually fits your category and buyer.
- Platform callXiaohongshu, Douyin, or both — and how they should divide the work.
- Budget readWhere spend tends to be wasted in your category, and what to fund instead.
- What countsThe metrics that mean something for your goal, so nobody can hide behind impressions.
We reply within one business day. Write in English — our team reads it.